We place a dedicated salesperson inside your industrial company.
Not leads. Not appointments. A trained salesperson running outreach, closing deals, and growing accounts under your brand, as if they're on your payroll.
You're one of 30 clients sharing the same rep's attention
✗
They disappear after the lead is "delivered"
Synapse embedded model
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In-depth account research and prospect education (webinar creation, content, collateral)
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Omnichannel outreach where required: phone, email, LinkedIn, in-person customer visits
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Any one-off services our clients need, we do. We work FOR you.
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Our operators deeply understand each client's needs. We retain, not churn.
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From clients targeting every purchasing manager in America to those who already know their entire market of 100 companies
How it works
Three steps to a fully operational sales program.
We handle the recruiting, training, and infrastructure. You get a producing salesperson without the 6-month ramp.
01
We learn your business
Product lines, target accounts, competitive landscape, pricing, value props. We build the sales playbook your salesperson will execute, tailored to your specific industrial niche.
02
We deploy your salesperson
A trained salesperson begins outbound under your brand. LinkedIn prospecting, email sequences, cold outreach to decision-makers at your ideal accounts. They work as if they're on your team.
03
They sell. We manage.
Your salesperson books meetings, runs discovery calls, closes deals, and manages accounts. We handle the coaching, CRM, reporting, and operational support behind the scenes.
Two go-to-market models
Tailored to how you sell, not how we sell.
We deeply understand each client's needs because we prefer to retain clients long-term, not churn through them. Some clients want to reach every purchasing manager in America. Others already know their entire market of 100 companies. We build around both.
Model 1: Outbound Sales Engine
End-to-end lead gen, meetings, and closing
Your salesperson handles the full cycle: prospecting, calling, booking meetings, running discovery, closing deals, expanding accounts, and maintaining relationships. All under your brand.
› Omnichannel outreach: LinkedIn, email, phone, whichever channel works
› Meeting booking and discovery calls
› Deal closing and proposal delivery
› Account expansion and relationship management
› Ongoing logistics and operational support
Best for: companies that want to reach a broad market at scale
Model 2: Strategic Business Development
Customized GTM for your specific market
For companies that already know their target accounts. We build a fully custom go-to-market approach: one-off research, tailored outreach strategies, and deep account penetration designed around your exact market.
› Custom research on your defined target list
› One-off everything: custom collateral, webinar creation, prospect education, trade show support
› Tailored outreach per account: personalized, not templated
› Multi-stakeholder engagement and deep account penetration
› In-person visits, relationship building, whatever your market requires
› Strategic positioning against competitors in known markets
Best for: companies that know their 50-500 target accounts and want deep penetration
Case studies
Two models. Three clients. One embedded approach.
How the outbound sales engine and strategic business development models translate to real, measurable client outcomes.
Injection Molder
Case study · Model 2: Strategic Business Development
Injection Molding · Central Mexico · IATF-certified · Confidential client
A global IATF-certified injection molder with a plant in central Mexico had capacity and capability, but no consistent way to reach engineering and purchasing at Tier 1 automotive suppliers, and no structured outbound process.
$1.8M
New revenue
$3.1M
Awarded programs
$26.2M
Pipeline
65
RFQs
3
New customers
The Challenge
Capacity and capability, but no consistent access to Tier 1 engineering and purchasing.
No structured outbound process and unpredictable RFQ volume.
Previous sales reps had delivered limited traction.
Goal: fill open capacity with transfer business and build inside sales support.
What Synapse Did
Identified Tier 1 suppliers with Mexican plants buying in the required tonnage range.
Mapped each account across engineering, purchasing, quality, US/Canada corporate, and local Mexican teams.
Ran a phone-first motion: 95 calls/day (~2,000/month) with a dedicated rep, manager oversight, and weekly CRM/QA.
Positioned on IATF accreditation, global and local sites, equipment and tonnage fit, and pricing.
Outcome
65 RFQs and $26.2M in pipeline over 12 months.
$1.8M in new annual revenue plus $3.1M in awarded future programs.
3 new Tier 1 customers won.
Outbound became a structured part of growth instead of legacy relationships.
Metal Fabricator
Case study · Model 1: Outbound Sales Engine
Metal Fabrication · Illinois · Confidential client
An Illinois-based fabrication shop was busy but margin-squeezed, with too many small accounts and low-revenue jobs. The goal wasn't more volume; it was a better account mix: offloading low-margin work and replacing it with higher-revenue programs.
$2.0M
New revenue
$13.9M
Pipeline
76
RFQs
5
New customers
The Challenge
Busy but under margin pressure, with too many low-revenue jobs.
Too many small accounts diluting profitability.
Wanted to offload low-margin customers and win higher-revenue programs.
Needed qualified RFQs generated consistently.
What Synapse Did
Targeted manufacturers above $100M in agriculture, mining, energy, construction, Tier 2 automotive, and machinery.
Focused on identifying equipment fit and real sourcing demand.
Ran a phone-first motion: 111 calls/day (~2,000/month) with a dedicated rep, manager oversight, and weekly CRM/QA.
Outcome
76 RFQs and $13.9M in pipeline over 12 months.
$2.0M in new annual revenue and 5 new customers.
Began declining work that didn't fit margin or equipment strategy.
Outbound gave them leverage in customer selection.
A Michigan machine shop lost a major customer, leaving its newest screw machine at 90% open capacity. Sales depended on referrals and a single inside rep routing everything to the GM, with no structured outbound activity.
$1.5M
New revenue
$8.9M
Pipeline
42
RFQs
6
New customers
The Challenge
Lost a major customer; the newest screw machine sat at 90% open capacity.
Sales relied on referrals and one inside rep routing everything to the GM.
No structured outbound activity.
Wanted to fill capacity fast with fewer, higher-volume customers.
What Synapse Did
Repositioned away from automotive, medical, and aerospace toward electronics, agriculture, energy, and consumer goods.
Targeted companies above $50M in revenue to ensure meaningful demand.
Focused on navigating organizations and identifying real sourcing activity.
Ran a phone-first motion: 113 calls/day (~2,000/month) with a dedicated rep, manager oversight, and weekly CRM tracking.
Outcome
42 RFQs and $8.9M in pipeline over 12 months.
$1.5M in new annual revenue plus $0.4M in future revenue.
6 new customers and improved customer concentration.
Our salespeople run outreach inside industrial companies, booking meetings across every segment, from SMB and mid-market manufacturers to the largest enterprises in the world.
$21M+
Revenue generated
100%
Industrial sector
F500
End accounts
24/7
Pipeline coverage
Accounts our salespeople book meetings at
SMBMid-marketEnterprise / F500
Some of the enterprise and F500 accounts we book meetings at. We sell across every segment, SMB and mid-market manufacturers included.
Global reach
We've helped manufacturers from 8 countries break into North America.
When international industrial companies want to expand into the NA market, they bring us in to run sales on the ground. Our reps speak the language of US procurement teams, navigate F500 buying processes, and represent foreign manufacturers as if they're a local US office.
Italy
Canada
USA
South Korea
India
Portugal
Germany
Taiwan
→ All selling into the North American market
Is this a fit?
We're selective about who we work with.
This model works best for industrial companies that are ready to invest in a real sales program, not companies looking for cheap leads.
Good fit
Industrial companies doing $1M+ in revenue
You have a proven product and existing customers, but your sales pipeline depends on referrals, trade shows, or the owner's personal network. You need consistent outbound but don't want to hire, train, and manage a salesperson from scratch.
Good fit
Industrial companies selling into enterprise / F500 accounts
Long sales cycles, multiple decision-makers, technical products that require reps who actually understand the industrial space. You need someone who can have credible conversations with engineers and procurement teams.
Not a fit
Companies looking for a lead list or appointment setting
If you want a CSV of contacts or someone to book cold calls on your calendar, there are cheaper options. We run the full sales cycle, from outreach through close, and that's a different level of commitment.
Not a fit
Early-stage companies without product-market fit
If you're still figuring out what you sell or who you sell it to, an embedded salesperson won't fix that. We work best with companies that know their product works and need help scaling the sales motion.
Get started
Ready to stop hiring and start selling?
Tell us about your industrial company, your target accounts, and your sales goals. We'll tell you honestly if we're the right fit.
