We place a dedicated salesperson inside your industrial company.
Not leads. Not appointments. A trained salesperson running outreach, closing deals, and growing accounts under your brand, as if they're on your payroll.
You're one of 30 clients sharing the same rep's attention
✗
They disappear after the lead is "delivered"
Synapse embedded model
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In-depth account research and prospect education (webinar creation, content, collateral)
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Omnichannel outreach where required: phone, email, LinkedIn, in-person customer visits
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Any one-off services our clients need, we do. We work FOR you.
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Our operators deeply understand each client's needs. We retain, not churn.
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From clients targeting every purchasing manager in America to those who already know their entire market of 100 companies
How it works
Three steps to a fully operational sales program.
We handle the recruiting, training, and infrastructure. You get a producing salesperson without the 6-month ramp.
01
We learn your business
Product lines, target accounts, competitive landscape, pricing, value props. We build the sales playbook your salesperson will execute, tailored to your specific industrial niche.
02
We deploy your salesperson
A trained salesperson begins outbound under your brand. LinkedIn prospecting, email sequences, cold outreach to decision-makers at your ideal accounts. They work as if they're on your team.
03
They sell. We manage.
Your salesperson books meetings, runs discovery calls, closes deals, and manages accounts. We handle the coaching, CRM, reporting, and operational support behind the scenes.
Two go-to-market models
Tailored to how you sell, not how we sell.
We deeply understand each client's needs because we prefer to retain clients long-term, not churn through them. Some clients want to reach every purchasing manager in America. Others already know their entire market of 100 companies. We build around both.
Model 1: Outbound Sales Engine
End-to-end lead gen, meetings, and closing
Your salesperson handles the full cycle: prospecting, calling, booking meetings, running discovery, closing deals, expanding accounts, and maintaining relationships. All under your brand.
› Omnichannel outreach: LinkedIn, email, phone, whichever channel works
› Meeting booking and discovery calls
› Deal closing and proposal delivery
› Account expansion and relationship management
› Ongoing logistics and operational support
Best for: companies that want to reach a broad market at scale
Model 2: Strategic Business Development
Customized GTM for your specific market
For companies that already know their target accounts. We build a fully custom go-to-market approach: one-off research, tailored outreach strategies, and deep account penetration designed around your exact market.
› Custom research on your defined target list
› One-off everything: custom collateral, webinar creation, prospect education, trade show support
› Tailored outreach per account: personalized, not templated
› Multi-stakeholder engagement and deep account penetration
› In-person visits, relationship building, whatever your market requires
› Strategic positioning against competitors in known markets
Best for: companies that know their 50-500 target accounts and want deep penetration
Case studies
Two models. Two clients. One embedded approach.
How the outbound sales engine and strategic business development models translate to real client outcomes.
Case study — Model 1: Outbound Sales Engine
Precision Machine Shop — Michigan — $5M+ Revenue
The Situation
Strong capabilities, but pipeline entirely dependent on referrals and the owner's network.
No dedicated outbound function — the owner was the only person generating new business.
Needed deal flow without hiring and managing a full-time rep.
What Synapse Did
We place a dedicated salesperson working under the client's brand.
Built targeted prospect lists across the industrial sector.
Ran omnichannel outreach across LinkedIn, email, and phone.
Booked meetings, ran discovery, delivered proposals, managed the full cycle.
Results
Consistent qualified pipeline month over month.
New accounts opened the owner couldn't reach alone.
Owner freed from prospecting to focus on operations.
Rep operates as a seamless extension of the team.
Case study — Model 2: Strategic Business Development
Global Precision Metal Manufacturer — $50M+ Revenue
The Situation
Global precision metal manufacturer expanding into the US market.
Established in Germany, Italy, and other European countries — needed help breaking into NA.
Products and capabilities ready, but no US sales infrastructure.
Needed a strategic, account-based approach — not volume outbound.
What Synapse Did
In-depth research mapping decision-makers, procurement structures, and competitive positioning.
Custom go-to-market strategy tailored to the client's product lines.
Multi-stakeholder outreach to engineering, procurement, and execs at F500 industrials.
Results
Qualified meetings booked with F500 industrials.
Opened doors to accounts the client couldn't penetrate alone.
Ongoing relationships with key decision-makers at enterprise targets.
Proved the embedded model works for both volume outbound and strategic ABM.
Track record
Built for industrial. Proven in the field.
Our salespeople work inside industrial companies selling into the largest accounts in the world.
$21M+
Revenue generated
100%
Industrial sector
F500
End accounts
24/7
Pipeline coverage
Accounts our salespeople are selling into
Global reach
We've helped manufacturers from 8 countries break into North America.
When international industrial companies want to expand into the NA market, they bring us in to run sales on the ground. Our reps speak the language of US procurement teams, navigate F500 buying processes, and represent foreign manufacturers as if they're a local US office.
Italy
Canada
USA
South Korea
India
Portugal
Germany
Taiwan
→ All selling into the North American market
Is this a fit?
We're selective about who we work with.
This model works best for industrial companies that are ready to invest in a real sales program, not companies looking for cheap leads.
Good fit
Industrial companies doing $1M+ in revenue
You have a proven product and existing customers, but your sales pipeline depends on referrals, trade shows, or the owner's personal network. You need consistent outbound but don't want to hire, train, and manage a salesperson from scratch.
Good fit
Industrial companies selling into enterprise / F500 accounts
Long sales cycles, multiple decision-makers, technical products that require reps who actually understand the industrial space. You need someone who can have credible conversations with engineers and procurement teams.
Not a fit
Companies looking for a lead list or appointment setting
If you want a CSV of contacts or someone to book cold calls on your calendar, there are cheaper options. We run the full sales cycle, from outreach through close, and that's a different level of commitment.
Not a fit
Early-stage companies without product-market fit
If you're still figuring out what you sell or who you sell it to, an embedded salesperson won't fix that. We work best with companies that know their product works and need help scaling the sales motion.
Get started
Ready to stop hiring and start selling?
Tell us about your industrial company, your target accounts, and your sales goals. We'll tell you honestly if we're the right fit.
